How to Create a Style Guide

How many times have you dispatched business cards to print and procured yet another version of your corporate colour? Ever been fired up to see your advert in the latest newspaper and then spotted that the crucial tag line is not present or your logo has been squashed.

There is only one way to stop this from happening and that is to set up a style guide. Not only will a style guide help you direct the reproduction of your logo - it will also help you fortify your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Define the audience for your Style Guide. Is this for staff to put to work in-house or is this for suppliers and contractors to refer to?

Step 2 : Outline what your output uses are. This is important because you will require different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may requirecopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to refer to the business and team.

Step 4 : Insure you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be reprinted.

Step 5 : Assure to include any contributing logos or logos of business that are associated with you. It’s also important that you issue a copy of the layout to these companies to insure they approve the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Insure that grammar, spelling and contact details are correct.

Step 7 : Make certain that when suppliers are using the Style Guide they understand that a proof needs to be dispatchedto you to be affirmed as correct.

Make your Style Guide finished and as tight as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advocate a training session – whereby your design studio arrives and trains your staff on how to work the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.